Social entrepreneurship research: A source of explanation, prediction, and delight
Social entrepreneurship, as a practice and a field for scholarly investigation, provides a unique opportunity to challenge, question, and rethink concepts and assumptions from different fields of management and business research. This article puts forward a view of social entrepreneurship as a process that catalyzes social change and addresses important social needs in a way that is not dominated by direct financial benefits for the entrepreneurs. Social entrepreneurship is seen as differing from other forms of entrepreneurship in the relatively higher priority given to promoting social value and development versus capturing economic value. To stimulate future research the authors introduce the concept of embeddedness as a nexus between theoretical perspectives for the study of social entrepreneurship.
scaling-up-social-innovation
Most social innovations in modern times have arisen from the voluntary sector, in part because it is hard for individuals to pursue their passion in either state or market institutions. However, our hypothesis is that to scale up, social innovation has to move from the voluntary sector to state and market institutions. This article takes into account the social innovations that happened through out history and pan India and describes how voluntary agencies engineered the social innovations and scaled them up by actively engaging with state and market institutions.
brand-positioning-in-rural-markets
Branding correlates with Image Building in an organization vis-à-vis its products produced/services rendered. In the vicinity of today’s Marketing scenario along with advancement in technology, Brand Management is the order of the day. In the process of branding, the aspect of brand activation at ATL (above the level) and BTL (below the level) makes a vital contribution for the marketing journey.
To attain a safe platform in Brand activation, the Marketing Managers pay attention and focus in a diligent manner on the value based credentials of the users in the Marketing arena. A full-fledged dedicated team with multi focused thoughts only can do the needful for the successful brand management.
Good branding strikes a chord with viewers help them relate with the product and reflect their aspirations.
